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Thou Shalt Not (Part 2 of 2)

by Tom Wolfe, Career Coach and Contributing Editor

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Article Sponsored by: First Financial

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Welcome back! In Part 1 of this two-part series we discussed how following the First through Fifth Commandments will lead you to a promised land called Interview Success (

The First Commandment: Thou shalt not be late.

The Second Commandment: Thou shalt not ask too few or inappropriate questions.

The Third Commandment: Thou shalt not exhibit improper body language.

The Fourth Commandment: Thou shalt not dress inappropriately.

The Fifth Commandment: Thou shalt not lack self-knowledge.

Today, we further enhance your chances of landing that coveted job with a discussion of the Sixth through Tenth Commandments.

6. The Sixth Commandment: Thou shalt not do insufficient research.

To interview successfully, you must be knowledgeable. There are four components to this knowledge: knowledge of self (see the Fourth Commandment above),knowledge of the company, knowledge of the industry and knowledge of the job. You have to do your homework. Researching companies used to be hard. Your sources were pretty much confined to books, magazines and other resource materials such as annual reports and business journals. Interviewers knew this and tended to be a little forgiving when it came to the breadth and depth of the candidate’s research.

Then along came a game-changer: the Internet. Now that research, although still perhaps tedious, is easy. There is no longer an excuse for insufficient research. Do yourself a favor and learn how to research a company for fun before you have to do it for real. Attack that research on three fronts: what do the business and financial analysts have to say about the company, what does the company have to say about itself and what is the general public buzz about the company.

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